Sep 11, 2017

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Whatsapp Adds Verified Badges To Selected Business Accounts

Whatsapp Adds Verified Badges To Selected Business Accounts

WhatsApp has been in news recently for its service failures resulting in a global outrage, it is planning a big move which can turn the tables. There have been many innovations in its interface since its inception and it has garnered a huge popularity among Smartphone users. With over a billion user base, WhatsApp is undoubtedly the best chat and texting application in the market. India alone hosts an astounding number of 200 million active users of WhatsApp.
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So what is the fuss about the new business feature? 
It is been reported that WhatsApp is exploring ways for you to communicate with the business profiles. WhatsApp is among those few apps which don't show any advertisements to its users and provides a smooth texting experience. The feature will now provide official green badges to selected business accounts after a thorough verification process. The new feature, which is still in its Beta testing phase, will help businesses appear more trustworthy and user-friendly.

At present, BookMyShow is one of the services, which has become a part of WhatsApp’s beta program for verified profiles. Other companies which are expected to join the program are Ola, Oyo, etc.

Right from the beginning, WhatsApp has threatened the future of traditional messaging and this new feature might give telecom operators sleepless nights because if the companies like Bookmyshow stop using normal text interaction and move to WhatsApp for confirmation and delivering information through the app, traditional messaging will almost vanish from the market. However, companies like Paytm are considering new features that might include messaging to put up more competition in the market.  


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